In 2022, I discovered a demand for stylish, custom bachelorette apparel after sharing a design I made for a friend’s trip. The response was overwhelming—people wanted matching tees and sweatshirts, but most options felt too cheesy or generic. I saw an opportunity to create elevated graphic apparel that felt special for the event yet wearable beyond the trip, incorporating subtle, personal details unique to each group.

Running a custom merch design business meant developing a gallery of designs to inspire clients, refining my process for gathering details to bring their vision to life, and learning to anticipate their needs. I worked with a wide range of client aesthetics and feedback and guided them in selecting the right apparel styles and materials for the best print results.