Clam Bar is a family-owned restaurant in the Hamptons. They’re known for their fresh seafood served from a roadside shack, east of Amagansett, west of Montauk, on the highway.

They wanted a merch collection to sell online and in person. They have a dedicated and engaged audience who were asking for it. With a few pieces of existing merch (t-shirts with their logo), they wanted more— a collection of apparel to match the vintage summer vibes of the Clam Bar itself.

The collection is cohesive (we mostly stuck to the brand colors) while still having a range of styles for every customer. This collection is the perfect mix of classic and contemporary, just like the restaurant. So no matter what your style, there’s a piece of Clam Bar merch waiting for you when you stop by for a lobster roll!